Why this, why now?
When you work at the sharp end in any industry, at some point you’re asked to give those without the benefit of your experience some insight into the work you do, why you do it, and the kinds of people and organisations for whom you do it.
Guru I am not. Maker of mistakes, I most certainly am. You don’t have to make anything like the number of mistakes I’ve made to be reasonably successful in telemarketing. The question is: Are you willing to learn and put learning into practice?
Telemarketing is a simple business activity in principle, but not easy to do. At worst it can be demoralising, expensive, and damage credibility. At best it can be highly rewarding, resulting in fruitful, lasting relationships with new clients that refer you to others with confidence.
Which side of that equation is it important for you to be on?
If you recognise the value of telemarketing as a business activity, but have reservations or doubts about its place in your organisations’ sales and marketing mix, this is for you.
If you’re a small business owner, sales or marketing manager that needs to generate quality new business opportunities, read on.
If you’re frightened at the prospect of telephoning other business professionals, but need to do it anyway, stay tuned.
If you just want to improve your effectiveness on the telephone and stop wasting time with non-prospects, you’re in the right place.
But then I suppose many of you reading this will have all the business you can handle, are obscenely profitable and don’t need any help in generating more, right?
If that’s the case, I wish you continued success, as it’s clearly not of sufficient importance or value for you to read this, is it?
Whatever your situation, here’s to your health, wealth and happiness!
Remember, you can reach me on +44 208 133 0702 or email shaun.gisbourne@phoneforbusiness.com
