Telemarketers: Learn to adapt, but don’t kid yourself
Todays’ post deals with getting to the truth… about ourselves as telemarketers. In telemarketing we call in order to learn the truth about certain potential problems, issues, concerns or situations that are likely to be familiar to the person with whom we’re speaking. Today I challenge you, the telemarketers out there, to ask a question of yourselves: Are you doing your best work? If the answer’s “no”, find out the reason why and get to the truth of the matter quickly. If you’ve trouble getting to the truth with yourself why should anyone else share their truth with you, really?
One of the great assets about a career in the telemarketing arena has to be the fact that you test your ability to adapt to a variety of different situations: Different business sectors and sizes, business models, geographies and desired outcomes. It’s like learning a new language on a regular basis.
From personal experience the biggest asset we possess with the passage of time lies in our ability to adapt successfully to a number of these different situations and eventually find a niche area or two… and this ought to be the goal of any telemarketer worth their salt. Being “Jack of all trades” has its down side, and can lead to being recognised as “master of none”. This can have an effect on everything from perception of your you and your brand in the marketplace, to what you can charge for your expertise and ultimately to your long term success.
From the outset, go with what you know you do and like best. If you get to work on different types of project that’s great, but it’s you that misses out if you take on several projects you dislike or have a bad experience with, purely because you were desperate to impress or thought you had to win the business at all costs. Just like the dieter that’s trying to convince herself she fits into a size 12 when she really needs to buy a 14, we have to avoid kidding ourselves (and looking like a dogs dinner in the process!).
A good example is a friend and associate I admire who’s carving a niche for himself as the ‘go to’ person for follow-up calls after certain types of trade show have taken place. He’s doing brilliantly and it’s no surprise. Where will you make your mark?
Copyright: Shaun Gisbourne 2009 – Author of PhoneMentor
Call +44 208 133 0702 or +44 203 348 8702.
Email: shaun@phoneforbusiness.com
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